WILLIAMS LAW

Frequently Asked Questions

Have questions about working with Williams Law or protecting your brand through trademark registration?

You are in the right place. If you do not see your question answered here, please visit our Contact page to get in touch.

How long is the trademark application process?

Most trademark applications take between 12 and 18 months from filing to registration. Delays can occur depending on the complexity of your application, the USPTO’s backlog, or if legal issues arise. You can check current USPTO processing times here.

Can you represent me, even if I am not located in Colorado?

Yes. While we are based in Colorado, we offer trademark application services to clients nationwide. Because trademark law is governed at the federal level, we can represent you no matter where your business is located.

For contracts and other state-specific legal matters, we represent Colorado-based businesses.. If you need a contract but are not located in Colorado, visit The C-Suite, a contract template shop for business owners.

what makes your services DIFFERENT from the other online platforms?

We are a law firm—not a document-filing website. That means you receive real legal advice tailored to your brand, not just fill-in-the-blank document preparation. We conduct a full trademark clearance search, assess risks, give you tailored legal advice, and build a strong application from the start.
Online platforms, or "document preparation services" cannot provide legal guidance or strategy, and if they get it wrong, you are left to deal with the consequences. We are here to protect your brand strategically and carefully—not leave it to chance.

which flat-rate package is right for me?

We offer three flat-rate packages to fit a range of client needs:

Basic Protection Package: Ideal for startups or side hustlers who want to protect their business name with a single trademark application. This package includes everything needed for a smooth filing, including monitoring and responses to simple Office Actions. If you need additional support, we also offer additional services at an hourly rate.
Strategic Protection Package: Best for clients looking to take a more thoughtful approach to securing their brand, with additional strategic insight and legal support beyond the essentials. Includes everything in the Basic Package, plus responses to substantive Office Actions—like refusals based on likelihood of confusion. If your application runs into legal issues, you are already covered.

Complete Protection Package: Designed for businesses wanting to protect both a name and a logo. This package includes two applications—one for your name and one for your logo—plus everything in the Strategic Package.

Not sure which one is best your you? Schedule a consultation and we will talk through it.

We offer three flat-rate packages to fit a range of client needs:

Basic Protection Package: Perfect for small businesses and entrepreneurs looking to secure their brand with a solid foundation. This package covers the basics for protecting one trademark in one class of goods or services. It is ideal for clients who want to be involved in the process but need us to handle key aspects like monitoring the application and responding to non-substantive Office Actions. If you need additional support, we also offer additional services at an hourly rate.
Strategic Protection Package: Best for clients seeking comprehensive legal support, including responses to substantive Office Actions.
Complete Protection Package: Designed for businesses seeking comprehensive brand protection, this package delivers top-tier services to safeguard your brand's most important assets. The Complete Protection Package includes two trademark applications: one for your business name and one for your logo, ensuring both are securely protected.

To discuss which package best suits your needs, schedule an initial consultation!

ARE USPTO FILING FEES INCLUDED IN the cost?

Yes. All trademark packages include the government filing fee for one class of goods or services. If you need to file in multiple classes, or if you are not yet using the trademark, we will let you know the additional cost up front.

If I have registered my LLC, do I still need a trademark?

Yes. Registering an LLC, buying a domain, or grabbing a social media handle does not give you full rights to your brand name.
Only a federal trademark registration gives you nationwide protection. Without it, someone else can register your name and force you to rebrand or prevent you from expanding—even if you have been using it locally for years.

WHAT IS THE BEST WAY TO CONTACT YOU?

The best way to get started is to schedule a consultation using the scheduler on our Contact page. If you have a question before booking, fill out the form and we will get back to you as soon as we can.

what does it cost, and do you offer payment plans?

Packages start at $2,550 and vary based on the type of application, number of classes, and legal complexity. We always recommend scheduling a consultation so we can assess your goals and provide clear pricing.

We also offer payment plans through Affirm, so you can protect your brand now and pay over time.

Can you help if I filed on my own and received an Office Action?

Yes—depending on the issue, we may be able to help. If you filed your own trademark application and received an Office Action, the first step is to schedule a Strategy Session so we can review the USPTO’s refusal and determine whether a response is feasible.

Some Office Actions involve minor issues that are easy to fix. Others, like refusals based on a likelihood of confusion, involve more complex legal arguments. In some cases, your only option may be to file an entirely new application. If we believe a response is possible, we will provide a quote based on the estimated time and complexity. These responses are generally billed hourly.

Do you handle trademark REGISTRATION renewals?

Yes, we offer trademark renewal services. Trademark rights are not one-and-done—you must file the appropriate renewal documents within certain deadlines to keep your trademark registration active.

If you are unsure whether your trademark is due for renewal or want to confirm timing, reach out to schedule a consultation. We will review your file and can handle the renewals to keep your trademark secure and enforceable.

Do you offer trademark monitoring or enforcement services?

Yes. We offer both trademark monitoring and enforcement services to help you protect your trademark after registration.

Once your trademark is registered, it is your responsibility—not the USPTO’s—to monitor for potential infringement. Monitoring allows us to track new trademark filings and alert you if someone tries to register a name that is confusingly similar to yours. If enforcement becomes necessary, we will evaluate the situation and recommend next steps.

What if someone else is using my trademark?

If you believe another business is using a name that is confusingly similar to yours, you have legal options—but every situation is fact-specific. We recommend scheduling a Strategy Session so we can review the facts, evaluate your rights, and determine whether enforcement is appropriate.

You do not need a registered trademark to take action, but having one gives you a much stronger legal position. Whether you are ready to enforce your rights or want to protect your brand moving forward, we are here to help you make a strategic decision.

Not ready to hire an attorney just yet and trying to resolve a situation on your own?
Download the Trademark Protection Toolkit from The C-Suite for a clear checklist and email templates you can use to take the first step.

@denvertrademarklaw

Disclaimer: The information on this website is for general purposes and does not constitute legal advice. You should consult an attorney for advice regarding your specific situation. Contacting us does not create an attorney-client relationship. Information submitted via this site, email, or private message is not protected by attorney-client privilege. Please refrain from sharing confidential details until an attorney-client relationship is established through a signed engagement letter. This site may be considered attorney advertising. Past results do not guarantee future outcomes, as each case is unique.